Ron McCluskey

Maslow Needs Marketing

What would it be worth to you if you could predict the buying trends over the next year? How about even the next few weeks? By using the principles of the Maslow hierarchy of needs, you can use the news to predict what your customers will be buying in the... Read >

The Last Time I was Really Skinny

Quite a few years ago, my wife and I spent a year in southern Mexico. During that time we worked in a small hospital. We even lived in the hospital. The one thing that I didn't enjoy was eating in the hospital cafeteria. You wouldn't think of it as ... Read >

A Bite on the Toe Says Time to Go

One of the truly inexpensive ways to travel is with a group doing volunteer work of some type. Several years ago, my wife, oldest son and I were able to travel to Sarawak, Malaysia on the island of Borneo. We went with a group of mostly high school stu... Read >

You Can't be the Guru of Everything

So, you have put your best effort into making a website. It really looks good. You may actually be getting a little website traffic. What is the next step? Where do you go to get to the next level of creating targeted website traffic? Or is there really a... Read >

Voluntary Constraint Marketing

Been shopping for a car lately? Did you buy one? If so, how do you know you got the best model and the best deal? Shopping has become increasingly complex. With the advent of online opportunities, that complexity has multiplied many times over. And ... Read >

Careful Fun with Foreign Languages

Early on in our Mexico experience, we still had not learned much Spanish. In fact, when we arrived, our huge Spanish vocabulary consisted of about two words: si and no. We were in Villahermosa for about a month before we felt comfortable in most situatio... Read >

When a Bit Less is Actually More

What if you went into a supermarket and only saw three types of dry cereal? Would you think something was wrong? Would you start thinking that the store was not up to your standards? After all, without your daily bowl of Cocoa Puffs, life just is not the ... Read >

Dealing With Your Appetite - Three Simple Steps

Dealing With Your Appetite, Three Simple Steps Have you ever had a day where you haven't had problems with your appetite? Join the club! Millions of people trying to lose weight have had the same problem every day. And most of those are giving in to the... Read >

3 Undercover Ways to Make Big Profits from your Competition

You have heard that there is extra money on the table marketing products related to yours. You have also heard that your direct competitors product is off the table. How unfortunate. Wouldn't it be nice to be able to profit from the hard work, exp... Read >